Kakao

International Business class tasked us with choosing a company, deciding what country it should expand into, and recommending a mode of entry. My group chose Kakao, the dominant messaging app in South Korea. It's used by 93% of smart phone users there, and we thought that such a well-loved app would easily transfer to other …

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Intel

In Marketing class, we needed to choose a company and analyze how they did marketing. I thought Intel would be a fascinating choice, as they're a B2B that markets as if they were a B2C. I knew Intel would be difficult. To understand their marketing, I needed to learn about the microprocessor industry, which I …

Craftworks Brewing Company

In Operations & Supply Chain Management, our major project involved picking a local company, analyzing their operations, and making suggestions for improvement. We chose the company that brought the microbrewery revolution to Korea. We started as a group of four, but we soon learned that one of our teammates was being sent to Saudi Arabia …

The Professor’s Paper

I had an advantage going into my Statistics and Data Analysis classes: I have a BA in Environmental Science, so I have experience working with Excel and writing scientific research papers. I was already familiar with collecting data and analyzing it to find statistical significance, so these classes were a review for me. In Data …

The Cola Wars

My team was assigned the first case study presentation in Strategic Management. We had two weeks to prepare a presentation on the Cola Wars. Two of my teammates were new to the MBA program, and I wanted to impress upon them the high quality of work I expected. So I Photoshopped together title pages and …